Helping tech company owners reform their vision, reinforce their positioning, optimize their business model, and enter new markets successfully.

How we develop strategies

Sense

We’ll help you build a confident position and vision of your company’s future, even in a challenging and competitive market. Our approach reduces the risks and costs of testing unpromising hypotheses. We identify hidden potential, systematize the features, achievements, and strengths of the business so that it can become a leader in its niche.

Craft 

We create handcrafted brand artifacts that will allow you to communicate your uniqueness and value to customers at all stages of their life cycle. This includes a website, presentations for the sales team, and other communication content across multiple channels. We will form a consistent meaning system that will convey a coherent impression of your brand.

System

Keeping the focus on your key goals, priorities, and business metrics, we build and automate an efficient marketing and sales system that connects artifacts, channels, processes, and people. We will ensure its scalability and effective use of the experience gained through high-quality and insight-oriented analytics.

01/03

How we develop strategies

Sense

We’ll help you build a confident position and vision of your company’s future, even in a challenging and competitive market. Our approach reduces the risks and costs of testing unpromising hypotheses. We identify hidden potential, systematize the features, achievements, and strengths of the business so that it can become a leader in its niche.

Craft 

We create handcrafted brand artifacts that will allow you to communicate your uniqueness and value to customers at all stages of their life cycle. This includes a website, presentations for the sales team, and other communication content across multiple channels. We will form a consistent meaning system that will convey a coherent impression of your brand.

System

Keeping the focus on your key goals, priorities, and business metrics, we build and automate an efficient marketing and sales system that connects artifacts, channels, processes, and people. We will ensure its scalability and effective use of the experience gained through high-quality and insight-oriented analytics.

We provide expertise

Strategy

Marketing Strategy

Market research
Competitor analysis,
Product market fit research
Marketing planning
Promotion concept, Marketing
channels strategy
Pricing strategy
Competitor pricing and
sales analysis
Customer journey
Engagement-to-retention goals, channels, Churn management
Market strategy
ICP profiling, Value proposition, Positioning
Goals and roadmap
Promotion planning, budgeting,
key metrics

Communication Strategy

Brand tone of voice
Assets and channels
Goals and key messages
Scheduling

Digital
Strategy

Сontent marketing
Marketing automation
Paid media
Omnichannel marketing
Content

Website Development

Brand visual concept
Content creation
UI/UX design
Development
On-page and technical SEO
Web analytics setup

Content
Creation

For Inbound
Website, Knowledge base,
Blog, White paper
For Outbound
Social media, Paid media,
Sales and Marketing deck
Management

CMO as
a Service

Marketing KPI and digital
strategy analysis
Marketing operation audit
and team orchestration

Sales
Enablement

Lead qualification system
Email automation
CRM basic setup
Case study creation

Marketing Analytics

Marketing analytical
dashboard
Product analytics Soon

We formulate solutions

We’re proven experts in creating transformative marketing strategies, for both existing tech products at their next growth stage and newly launching startups.
Focus
MARKETing for

Growing products

We redefine your strategy to upgrade your brand, positioning, website, and other marketing artifacts that create new development opportunities. With a business model in place, we can launch systematic launch generation.
Focus
MARKETing for

Startups

We help you understand your market and develop product-market fit. With this in mind, we’ll create effective branding, a website, and a set of artifacts that position you as the leader of your niche. We’ll also guide the evolution of your brand and boost your marketing and sales.
Focus
MARKETing for

IT Service companies

We create a vision and positioning for small boutique teams. We’ll structure your business model, optimize sales and branding, and build and launch a marketing system.
We use approaches that are most relevant to the business model of the product.
Focus
for On-premises / SaaS

B2B Enterprise Marketing

We focus on lead quality and sales customization. We develop a strategy for attracting and successfully closing large contracts for software and IT services.
Focus
for SaaS

B2SMB / B2C Marketing

We focus on increasing the lead flow, apply non-trivial ways to attract them, automate user interaction to optimize resources and improve audience engagement within the product.
We have experience and expertise in complex niches.
Niche
FinTech, PayTech, BaaS
HealthTech
MarTech, EdTech
Expertise
IoT
AI, ML
Blockchain 

We generate MQL and SQL leads for our clients in the global market.

Baltic States
Nordic Region
United Arab Emirates
Azerbaijan
Israel
United Kingdom
Poland, Czech Republic, Bulgaria
Portugal, Spain
Belgium, Netherlands
USA
Brazil
Africa
India
Singapore, Philippines
Baltic States
Nordic Region
United Arab Emirates
Azerbaijan
Israel
United Kingdom
Poland, Czech Republic, Bulgaria
Portugal, Spain
Belgium, Netherlands
USA
Brazil
Africa
India
Singapore, Philippines
Baltic States
Nordic Region
United Arab Emirates
Azerbaijan
Israel
United Kingdom
Poland, Czech Republic, Bulgaria
Portugal, Spain
Belgium, Netherlands
USA
Brazil
Africa
India
Singapore, Philippines

We take pride in our case studies

Growing product

2Smart Cloud

IoT development platform

2Smart Cloud

IoT development platform

We revised their strategy, marketing processes, and website content to reflect changes to the business model and product evolution. From there, we built an automated system of analytics reports that focus on the most important goals and customer segments. Finally, we organized all marketing assets around a unified goal.

Growing product

NDA

Enterprise payment software platform

NDA

Enterprise payment software platform

We guided the company’s evolution from a single product to a platform, formed a competitive value proposition, built a scalable website, and helped the business enter new markets and generate marketing qualified leads

Startup

NDA

White-label loyalty software

NDA

White-label loyalty software

We researched the market and its trends to find product-market fit, adjusted the business model, and created a unique brand positioning, website, and necessary sales materials. After this, we launched marketing content and attracted the first MQLs within weeks of the release.

What clients say

Kostiantyn Oliynyk
CEO at 2Smart

I like the involvement of Sense Craft not only in the company’s marketing but also in the specifics of the 2Smart product and the IoT direction in general. The team is constantly broadening its knowledge of the niche to achieve our goals. Another great advantage is a detailed analysis of competitors, which allowed us to better understand our strengths and find the best format for presenting them.

In the course of reorienting our business focus to a higher-priority customer segment, we received a full range of necessary services. Sense Craft team helped us at all stages, from market analysis, development of the website concept, and control over its updates to automation of some business processes and implementation of new marketing strategies.

We received an unexpectedly wide range of services and consultations that we needed.

Let's ride the new wave of your development together

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