About us | Strategic Marketing for Technology Companies

We strive

to create the most efficient and effective strategy-building experience as well as help technology companies achieve their goals in foreign markets.

What a team

A team that brings together like-minded enthusiasts with a passion for combining technology and marketing.

We are backed

by extensive experience in marketing and management, combining adaptive, pragmatic, and entrepreneurial approaches with innovative and creative solutions.

We help company owners
rethink and expand their business vision as well as
consistently minimize risks. With us, you can open up new opportunities and ways to develop your company step by step.

Sense

We are building a steady and confident
business footing

Value

We develop adaptive solutions in hard-to-predict environments and foreseeable crises.
We minimize risks and reduce the number of inefficient business steps when entering a new market.
We save time and budget on testing unpromising hypotheses.

Means

Market trend research
Competitor research
Target audience research
Product’s market compliance check

Craft

We choose the most suitable niche and form individual brand messages

Value

We create a strong positioning making the company a leader in its niche.
We crystallize the company’s values and communicate them clearly at each stage of the customer lifecycle.
We reinforce the business’s position in the competitive environment.

Means

Market positioning
Customer journey map
Brand development
Content and website development
Digital strategy

System

We implement strategic ideas in a tangible form

Value

We synchronize processes at each stage, including the work of marketing and sales teams.
We minimize micromanagement and business owner involvement in the processes.
We create a consistent automated marketing management system.

Means

Activation and launch of sales processes.
Creation and implementation of the essential marketing processes, channels, and tools.
Monitoring of the project’s strategic development and achievement of goals at the CMO level.

Partnership models

/ 01

Strategic Marketing partner

We build long-lasting relationships with company founders and startup ecosystem owners, contributing significantly to their business strategy.

/ 02

On Demand Marketing Team

We take responsibility as an independent strategic marketing partner for the technology business, strengthening and guiding the in-house team.

/ 03

Execution management

We act as an engaged partner at the strategy implementation stage and make a substantial impact on the companies' marketing development and KPI achievement.

Sense Craft team

Founders

Daria Omelianenko

co-founder, CEO

Experience

Daria Omelianenko

co-founder, CEO

Experience

5+ years in managing businesses (COO, CEO) and teams of 60+ employees.
6+ years of experience in the marketing industry, statistical analysis, integration as well as launch of marketing channels and tools.
7+ years of experience in the banking sector.
13+ years of experience in project management and communication management.

Core expertise

management
business development
business process optimization
team organization
strategy development
market research
business analysis

Kateryna Hrechko

co-founder, CSO

Experience

Kateryna Hrechko

co-founder, CSO

Досвід

6+ years of experience in creating brands and promotion strategies for technology and service companies.
12+ years in the marketing industry, content teams creation and development.
12+ years of experience in digital marketing automation.
12+ years of experience with marketing strategies, creation of unique content, and positioning.

Core expertise

business model development
promotion strategy
in foreign markets
product positioning
company brand development
digital marketing

Core team

Julia

UX/UI designer

Oleksandra

Middle SEO specialist

Andrii

Middle PPC specialist

Andrii

Content writer

Open position

Project marketing manager

Apply now

Our values

Courage
to face any challenge

Regardless of the complexity and size of the project, we dive deep into the business and product we work with. We go beyond the usual vision and set quality standards high.

Thinking
without boundaries

Our main focus is always on our clients' aspirations and goals. We address their problems from different angles, always finding time to stop and reflect to achieve the best outcome possible.

Forecasting and reasonable pragmatism

Our actions and steps are always based on reasonable and prudent assessment of the success as well as the feasibility of our actions. We are flexible and independent from strict concepts or processes. We adapt and take on challenges instantly.

Human-to-human approach

We strive to be sincere, open, and unbiased while appreciating and maintaining a long-lasting relationship with our partners. We strongly believe that every business' success is first and foremost based on the people who power it.

Results of our projects

Growing product

2Smart Cloud

IoT development platform

Change of the marketing strategy to reflect the updated business model
Update of website structure and content in line with the business strategy
Development of automated analytical reports
Synchronization of marketing processes and ensuring strategy implementation

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Growing product

NDA

Enterprise payment software platform

Development and implementation of a product scaling strategy for entering a new market
Development of product positioning
Content creation and website development
Development of digital strategy
Marketing operations orchestration and support

Startup

NDA

White-label loyalty software

Development and implementation of a market entry strategy
Research of competitors’ pricing and sales process
Development of product positioning
Website development
Launch of the sales process: development of supporting materials, creation of a lead qualification system, as well as reporting and analysis system.