Go-to-market strategy a well-grounded vision of the shortest path to success for your technology company
Don’t invest in worthless ideas and unproductive efforts.
Take into account risks in time and make the most of every development opportunity.
We’ll help you
Set ambitious and achievable goals
Adjust your offer to meet the needs of the market
Find your own niche, free from fierce competition
Choose the right customers and understand them better
Define your purpose and value in an accessible and unique way
Identify tactics, tools, and resources to achieve your goal
With the right strategy you’ll
Achieve
More profits and business scale than originally planned.
We identify unobvious opportunities for generating profit and help improve the business model.
Conversion acceleration, including in ongoing communications.
We define the value and positioning of the business in a way that allows us to quickly initialize feedback from targeted leads.
Predictability in lead generation and operation in new markets.
We will help you identify the social, technological, and legal specifics of business operations in target regions, and assess your potential market share.
Avoid
Total loss of your product or service's relevance.
We analyze trends and limitations, including those in turbulent markets, and create a future-proof product market fit.
Significant expenses for testing unpromising hypotheses.
We analyze supply and demand comprehensively and efficiently so that you can get results quickly and minimize the cost of pivoting.
Temporary effect of marketing efforts.
We focus on on your strategic development and consistent scaling of results instead of concentrating on your tactical growth.
McKinsey estimates that startups with a ready-made GTM strategy can spend 30% less time and money on pivoting.
according to
Сompanies with a clear go-to-market (GTM) strategy can accelerate time-to-market by 14% to competitors and are 50% more likely to attract new customers.
according to
How the strategy optimizes your capital and operating costs
Product development
We will update the "proof of concept" for your product or service from a marketing and sales perspective, help you focus on the development areas that are important to your customers, and avoid wasting time and budget on unpromising features.
Brand and website
We will form the core of your new or updated brand and provide the essential basis for the structure and content of the website, making it relevant for years to come and easy to scale. This will help you avoid paying for constant rethinking and redesigning.
Sales
Structuring target customer segments, value proposition, and communication features for each client will help improve lead generation and sales process efficiency as well as open up new lead sources.
Digital Marketing
Clear and reasoned positioning along with achievable and meaningful goals will allow you to choose the proper and justified tactics, channels, and promotion tools, minimize investment in hypothesis testing, and accelerate marketing results.
KPIs that will be improved by the strategy
Time-to-market
Market share
Marketing ROMI
Brand Awareness
Brand Trust, NPS
Conversion Rate
Customer Acquisition Cost
Acquisition Rate
Engagement Rate
Client Lifetime Value
Monthly recurring revenue
Churn Rate
Time-to-market
Market share
Marketing ROMI
Brand Awareness
Brand Trust, NPS
Conversion Rate
Customer Acquisition Cost
Acquisition Rate
Engagement Rate
Client Lifetime Value
Monthly recurring revenue
Churn Rate
Time-to-market
Market share
Marketing ROMI
Brand Awareness
Brand Trust, NPS
Conversion Rate
Customer Acquisition Cost
Acquisition Rate
Engagement Rate
Client Lifetime Value
Monthly recurring revenue
Churn Rate
Who can benefit from our solutions and how
Growing business
We can help products and services undergoing transformation and growth to draw the right conclusions from experience and make the best use of their fortes in market expansion.
Startups
We can help you find or refine your product market fit, increase your chances of getting investment, define your product development priorities, and find the most profitable way to attract your first customers.
Enterprise products
We will develop the value proposition in a way that will not only differentiate you from your competitors but also increase the chances of successfully closing complex deals and signing substantial contracts.
SaaS products
We focus on the customer acquisition strategy, as well as on the customer journey, onboarding tactics, activation, and retention, which will help you achieve better product KPIs.
Our methodology
“Invincibility is in oneself”
We are focused on developing companies with leadership ambitions, not players forced to catch up with competitors and survive.
We believe that every business has its own personality and is capable of achieving outstanding results even in a turbulent market and with limited resources if it chooses the right niche and realizes its superpower.
A good understanding of yourself, your strengths, what inspires you and what demotivates you, what clients you want to work with and what they want, what competitors are planning and already offering is the key to motivation and validity of your path to the goal. Helping to overcome these challenges is the essence of our methodology.
Key stages
001
Market Research
Retrospective
We will study your previous experience, cases, business processes, product and its components, priorities and goals, shape ideas for future positioning, and identify areas for researching the external environment.
Market research
Using various sources, we will systematize insights on market trends, promising technologies and business models, identify risks and pitfalls, analyze conditions, requirements, and specifics of development in particular regions.
Competitor analysis
We will form a list of the main players in the market, assess their starting marketing positions and strategies, divide them into groups, and analyze in-depth the products and value propositions of each segment. This will allow you to better understand your strengths, weaknesses, opportunities, and growth areas.
Choosing a niche and customer profile
This is a key step that will determine the success and efficiency of your market entry. We will outline a niche where you can achieve a leading position. We will select and prioritize customer portraits, find out their needs, pains, and values to create the most effective communication.
002
Pricing Research
The monetization model is an important component in building a profitable business, and without competitive pricing, lead conversion will become much more difficult even with excellent positioning. We will help you systematize the price offers of your key competitors, as well as investigate the sales process from the perspective of potential customers to take into account their design solutions and weaknesses.
003
Market Strategy
Functionality and solutions systematization
Based on market research, competitors' products, and an understanding of the customer profile, we will structure the key and secondary features of your product, define their values, and align them with the audience's needs. You will receive a structured and market-oriented presentation of your product system, services, and solutions, which will become the foundation of your website content and other artifacts.
A value proposition
Is a generalized system of your company's benefits that is relevant to each type of customer, expressed in clear and understandable messages. This component of the strategy is the basis for the brand and its unique senses.
Positioning
Is your clear coordinates on the market map, precise and concise definitions of who you are, for whom and where, what your real or potential leadership is based on, what your impact is on the development of the niche, how you rank with competitors, and what vector you plan to develop in. This element of the strategy is the basis for marketing goal setting.
004
Goals and
Roadmap
We will define strategic and tactical goals for you and align them with your customer journey from acquisition to activation. We'll choose the most effective channels and tactics for marketing, sales, onboarding, and user retention, and develop the necessary artifacts and KPIs for each stage. Then we systematize the results into a compact roadmap. This will allow you to predict a clear path to achieve the goal and estimate the necessary resources.
Our approach and
basis for success
/ 01
Strategic time saving
We will maximize the speed of strategy development, allowing you to significantly minimize the time spent on product pitching, content development, and achieving marketing results.
/ 02
Reforming the vision, not the product
We don't change the product, but shape its vision under the right angle. Our task is to find and emphasize your value and advantages compared to others, to shape the vector of further development by finding non-obvious trends.
/ 03
Hands-on artifacts instead of theory
Your product, marketing, and sales teams will be able to use the results of our work and refine their approaches immediately, at no additional cost.
Let's ride the new wave of your development together
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